Well, now that I actually have an iPhone 4, I can make a blog post about how much I love it.
Here's a list of the best features:
1. Retina Display. I know when you hear about it, it doesn't sound that special, but it really is amazing! You can't see pixels at all. The resolution makes reading text, browsing the web, viewing photos, watching movies, and everything else a much more enjoyable experience. As far as I know, the iPhone 4 and the new iPod Touch are the only mobile devices to currently have a Retina display.
2. Camera. The camera is very decent for it's size. It shoots movies in high def 720i, and they look really good. It also has a really nice flash, that can also be used as a flashlight with the right (free) app.
3. Apps. There really is an app for everything. The App store has way more apps then other platforms.
4. GPS. The GPS on the iPhone is super accurate, and it makes a really good substitute for proprietary GPS systems like a Garmin or what have you. It came in very handy on our recent trip over Thanksgiving.
5. Cool factor. Everyone knows what the iPhone is, and that it's better then any other smartphone.
6. Texting. Texting is super easy, and it presents in in a chat-type format, so you can follow what you're saying back and forth. On my old phone, I was always like, "wait, what did I just say to them?" If you go to landscape mode, the keyboard gets about 3x as big, which is nice. (The keys are much bigger then the Pre, with it's pixie-sized buttons.)
Anyways, that's just the beginning of why the iPhone is awesome!
EP
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